Kenshinthm

• What to use Negative keywords inThe negative keyword lists associated with a campaign are also effectively applied to all ad groups in the campaign For example all negative keywords shown in the diagram below are applied to the Fall Sale ad group either directly or through inheritance from the campaign level associations For other ad groups (not pictured) within the Shoe Sales campaign, the negative keywords sandals, thongs, flip flops, slides would not be in effect, unless those ad group also have the same negative0919 · For example, keywords like "refrigerator magnets" or "refrigerator calendar" are probably not exactly what you are selling Building your negative keyword list Now that you already have the necessary tools to start building your list of negative keywords, the obvious next step is to start doing it The Importance Of Negative Keywords In Google Adwords Negative keywords examples